Ever walked into a store looking for a dress that didn’t need your conscious effort of tugging and pulling to maintain its drape, or a pantsuit that fit you to the T rather than having your trouser fit you perfectly everywhere but your waist. Ever wondered why even if that dress ticks all the boxes on your list, it somehow just doesn’t look anything like the image you had in your mind once you try it on? Unlike your tee shirts and denims, clothes if not made for you, sends that very precise message indeed – It is not made for you. Most women shy away from experimenting with clothing, cuts and colour, because their basics alone don’t fit them right to do them and their body any justice. We do not blame you. For women so diverse in body type, style and age, Ready to wear is still their primary go-to for most of their wardrobe needs. This has been the easiest and the most cost effective option for years together especially when bespoke clothing has been looked at with a biased